Do you still carry Eternity?

Effective 7/1/2009 - After some consideration, we have decided that we will no longer be offering the Eternity line in our showroom OR in the online boutique.

The key factors that have brought this decision are due in part, but not limited to these reasons:

Unfortunately, this line has not sold as well in comparison to our other bridal and formalwear lines that we offer,

We have experienced a lot of difficulty with the territorial terms and are unable to sell to anyone outside of a 100 mile radius, which eliminates sales to our out-of-state and international clients,

There were some slight conflicts in the terms set forth by the company,

The #1 determining factor for our decision is based on the fact that Eternity is an LDS owned and operated company and many people wanting are also LDS-affiliated. Since we are not LDS/Mormon, we lost sales to people who refused to finalize their purchase based on our non-LDS status.

We strive to offer our clientele only the very best designers in all of our departments and while we want to also offer items that are affordable, they must also be items that will be well received by the public and Eternity really did not receive the response that we had anticipated when the line was presented to us.

Every line that we carry requires a significant up-front and continuing financial obligation for us to be able to offer their products and in light of the current economic status, it is not fiscally responsible of us to present lines that are not producing sales equal or greater to the amount that we ourselves have to invest seasonally.

Please check out our other designers for your bridal down and formal dress needs. We are also on the look-out for a different and more accessible modest gown company to work with in the future and will update the site with their products when we have made a decision.

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